Case Study: Webflow Migration

Strapi → Webflow.
Zero website downtime.

How we migrated Green Story off a brittle headless CMS, beat a hard CRM cutover deadline, and gave the marketing team full control of their website.

Green Story  ·  B2B SaaS  ·  Sustainability & Impact
Two phases partnership
Webflow Partner
The Impact
CMS Migration
Webflow
Full CMS migration · new forms · new pages
CRM Cutover
Shipped on time
Migrated on time · zero downtime
UI Refresh
Complete
Home, product & customer story pages
The Challenge

Green Story's marketing team couldn't publish a page without an engineering ticket. Strapi fields were unlabeled, images were hard-coded, and SEO never really worked. Then the company pivoted strategy and downgraded its CRM. The website was about to lose its forms and contradict the entire go-to-market story, all at once.

I'd worked with Aditya before and the process was really simple. Timelines met, issues pre-empted before they came up. Picking the team again was a no-brainer. We went from updates always getting stalled to a steady cadence of blog and webinar launches, with one coherent story across every channel.

Lead Product Marketing Manager
Green Story
What We Did
Two phases: get off the broken stack and beat the CRM deadline, then bring the brand and positioning fully up to date.
1

Phase 1: Webflow migration

Full rebuild from Strapi headless CMS to Webflow. New forms, new landing pages, and a CMS structure marketing could actually operate on its own.

2

Beat the CRM cutover

HubSpot was being downgraded. We rewired forms and data flows inside the migration window so nothing broke when the switch happened.

3

Phase 2: UI refresh

Reworked home page, product pages, and customer stories so the website finally matched what prospects heard on calls and in campaigns.

Beyond the Numbers
Updates stopped getting stalled. Blogs and webinars now ship on a regular cadence.
Forms and CRM data stayed live through the HubSpot downgrade. Zero broken submissions.
One coherent story across the website, campaigns, sales calls, and outbound.
A nasty transaction-log / API issue solved without ever pulling the founders in.

Want the full migration story?

How we migrated Green Story off Strapi, beat the CRM cutover, and refreshed the pages that mattered. Drop your details to read the full case study.

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Beyond the Numbers
Why the old Strapi setup blocked marketing on every change
How we sequenced the migration around the CRM cutover deadline
What changed between Phase 1 (migration) and Phase 2 (UI refresh)
How systematic delivery removed the usual agency back-and-forth

Stuck on the wrong stack?

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